In optics, a prism is a transparent optical element with flat, polished surfaces that refract light.
And just as prisms split light into its full spectrum and facets, so do we illuminate hooks and angles about our clients, not so much as to blind or deceive, but to enlighten and to make relevant, and ultimately to engineer a positive perception and reputation. We do this through strategic and creative story telling & brand journalism in both conventional and digital spaces. Stories, articles, white papers, interviews, testimonials, videos, media-attended events, influencers, CSR programs, and social media, are all lenses through which PRIXM presents its clients and their issues to the public.
We provide objective counsel to those we represent and are accountable for our actions and advise. We are counselors, advisers, and project managers chosen for our expertise on various disciplines.
PR does not always equal press releases. Messages are creatively expressed in a multitude of ways, using a variety of media channels whether traditional or non-traditional to weave a compelling story.
We work not only with the end in mind but with an overall understanding of the situation, the human receiver of our messages, and the environment we operate in, to provide best counsel and to execute best action.
Our framework is simple: PR builds reputations and relationships. Reputations and relationships are built on trust. Trust drives revenue.
Serve as an extension of clients' marketing departments to bridge the proverbial chasm among strategy and creative; media, retail, and channel program executions.
Embark on influencer marketing programs that focus on getting key opinion leaders, subject matter experts, and wide-spectrum influencers provide third party testimonials in whatever form.
As guardians of reputation, we prepare and assist in the development of crisis preparedness plans, crisis key messages, training of spokespersons, and other possible means to put issues in the “right” perspective.
The backbone of PR. Religiously establish and re-establish connections with media, government and non-government agencies, individuals, and other stakeholders who can assist in the publication, airing, and posting of stories and messages.
Ensure the publication, airing, and or posting of messages and stories in identified priority and relevant media channels. Identify and create opportunities to re-tell the story and emphasize the message in various channels including social media, activations, partnerships, and creative executions.
Used to be called white papers, context creation softens the ground in order to plant seeds of ideas and opinions; or even pave the way for sensitive and controversial campaigns e.g. non-attributable independent research results, issues discussion, topic-floating, and the like.
Advise on and lead the creation of key concepts and messages --- the ideation, conceptualization, and creation of content, based on identified target markets, and desired message channels.
prixm@hakuhodoph.com
(02) 8470 9885 / (02) 7955 6067
(+63) 917 109 8564 / (+63) 999 981 3714
2F frankfort building,
146 Pasig Boulevard,
Bagong Ilog, Pasig City
1603 Philippines